Marketing
by K. Douglas Hoffman | Iikka A. Ronkainen | Michael R. Czinkota | Bert Rosenbloom
Published by : Thomson / South-Western (Mason, Ohio) Physical details: xxii, 647 p. ; ill. (col.) ; 28 cm. ISBN:0030349990 (pbk).
Subject(s):
Marketing
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Marketing-Management
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Marketing environment
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Consumer behavior
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Services marketing
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Integrated marketing communications
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Price strategy
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FMS
Year: 2003
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Al-Mizan Campus | 658.8 MAR (Browse shelf) | 1 | Available | 4775 |
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