Marketing
by Zikmund, William G. | Michael d' Amico
Published by : South-Western (Australia) Physical details: xxxiii, 689 p. : ill. ; 27 cm. ISBN:9812402357 (pbk); 0324028113 (pbk); 0324072694 (pbk).
Subject(s):
Marketing
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Marketing management
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Marketing research
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Consumer behavior
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Market segmentation
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Integrated marketing communications
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Pricing strategy
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FMS
Year: 2001
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Al-Mizan Campus | 658.8 ZIK (Browse shelf) | 1 | Available | 6472 |
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