Introduction to marketing
by Lancaster, Geoff | Paul Reynolds
Published by : Crest Publishing House (New Delhi) Physical details: ix, 290 p. : ill. ; 23 cm. ISBN:8124202982 (pbk).
Subject(s):
Marketing-Management
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Market segmentation
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Consumer behavior
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Sales forecasting
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Personal selling
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Portfolio analysis
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Logistics management
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FMS
Year: 2003
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Al-Mizan Campus | 658.8 LAN (Browse shelf) | 1 | Available | 4888 |
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