Antecedents of brand image and its impact on brand loyalty evidence from cellular service sector of Pakistan

By: Material type: TextTextPublication details: Islamabad (unpublished) 2011Description: ix, 61 p. : ill. ; 30 cm. +CDSubject(s): DDC classification:
  • 658.562 ALI
Dissertation note: Thesis (M.Phil)--Riphah International University, 2011
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Item type Current library Call number Copy number Status Date due Barcode
Thesis Thesis Main Campus 658.562 ALI (Browse shelf(Opens below)) 1 NOT for LOAN 1336

Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities.

Includes bibliographical references

Thesis (M.Phil)--Riphah International University, 2011

English

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