Search for 'su:"Advertising "'

Ethics and the conduct of business

]]> By Boatright, John Raymond.
New Delhi Pearson Education 2007 .
461 p. | xvii, 555p. , Includes index ; 24 cm..
9788131721070 (pbk) | 9789352862306(pbk)

]]> Place hold on Ethics and the conduct of business

Living in the Information age a new media reader

]]> By Bucy Erik P..
Australia Wadsworth Thomson Learning 2002 .
xiv, 329 p. ; 24 cm.
0534590497 (pbk)

]]> Place hold on Living in the Information age

An introduction to political communication

]]> By McNair, Brian.
London Routledge 2006 .
xvii, 222 p. , Includes index ; 22 cm..
9780415410694 (pbk) | 10041541069X (pbk)

]]> Place hold on An introduction to political communication

How to overcome competition

]]> By Casson, Herbert N..
New Delhi Crest Publishing House 2002 .
159 p. ; 22 cm.
8124202737 (pbk)

]]> Place hold on How to overcome competition

Essentials of health care marketing

]]> By Berkowitz, Eric N..
Massachusetts Jones and Bartlett Publishers 2004 .
xvi, 409 p. , Originally published: Gaithersburg, Md. : Aspen Publishers, 1996. ; 23 cm..
0763732680 (pbk)

]]> Place hold on Essentials of health care marketing

Promotion management

]]> By Burnett, John J..
New Delhi A. I. T. B. S Publishers 2002 .
xix, 743 p. ; 24 cm..
0395565537 (pbk)

]]> Place hold on Promotion management

Principles of marketing

]]> Place hold on Principles of marketing

Advertising principles & practice

]]> By Wells, William | John Burnett | Sandra Moriarty .
New Delhi Prentice-Hall of India 2005 .
xxix, 599 p. , Index Included. ; 27 cm..
8120326121 (pbk)

]]> Place hold on Advertising

Global marketing management

]]> By Keegan, Warren J..
New Delhi Prentice-Hall 2002 .
xxv, 617 p. ; 24 cm..
8120320662 (pbk)

]]> Place hold on Global marketing management

Electronic job search revolution how to win with the new technology that's reshaping today's job market

]]> By Kennedy, Joyce Lain | Thomas J. Morrow.
New York John Wiley & Sons 1995 .
xix, 183 p. , Includes index. ; 26 cm..
0471115770 (hb)

]]> Place hold on Electronic job search revolution

Global marketing

By Keegan, Warren J. | Mark C. Green.
New Jersey Prentice-Hall 2000 .
xxii, 594 p. ; 27 cm..

]]> Place hold on Global marketing

Advertising theory and practice

]]> By Sandage, C. H. | Vernon Fryburger | Kim Rotzoll.
Delhi A.I.T.B.S. Publishers & Distributors 2004 .
xv, 509 p. ; 23 cm..
8185386633 (pbk)

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Advertising & sales promotion

]]> By S H H Kazmi | Satish K Batra.
New Delhi Excel books 2004 .
xiii, 633 p. ; 24 cm..
8174463941 (pbk)

]]> Place hold on Advertising & sales promotion

Introduction to marketing

]]> By Mcdaniel, Carl | Charles W. Lamb | Joseph F. Hair.
Australia Thomosn South-Western 2006 .
xxv, 736 p. ; 24 cm.
8131501574 (pbk)

]]> Place hold on Introduction to marketing

Corporate communication

]]> By Argenti, Paul A..
New York McGraw-Hill 2003 .
xix, 236 p. ; 23 cm..
0072314028 (pbk)

]]> Place hold on Corporate communication

Advertising

]]> By Sontakki, C. N..
New Delhi Kalyani Publishers 2006 .
520 p. ; 24 cm..
812723091X (pbk)

]]> Place hold on Advertising

Marketing management text and cases

]]> By Lal, Rajiv | John A. Quelch | V. Kasturi Rangan.
New York McGraw-Hill 2005 .
xiii, 812 p. ; 25 cm..
007124218X (pbk)

]]> Place hold on Marketing management text and cases

Global marketing and advertising understanding cultural paradoxes

]]> By Mooij, Marieke De.
London Sage Publications 2005 .
xvi, 269 p. ; 27 cm..
1412914752 (pbk) | 1412914760

]]> Place hold on Global marketing and advertising

The brand management checklist proven tools & techniques for creating winning brands

]]> By Vanauken, Brad.
London Kogan Page 2004 .
xv, 316 p. , Index Included. ; 24 cm..
0749443588 (pbk)

]]> Place hold on The brand management checklist

How to advertise

]]> By Roman, Kenneth | Jane Mass | Martin Nisenholtz.
New Delhi Rupa . Co 2003 .
xix, 268 p. ; 21 cm..
0312318596 (pbk)

]]> Place hold on How to advertise

Designing brand experiences

]]> By Landa, Robin.
Australia Thomson Delmar Learning 2006 .
xxxii, 271 p. , Include bibliography and index. ; 25 cm..
1401848877 (pbk) | 9781401848873 (pbk)

]]> Place hold on Designing brand experiences

Corporate communications a 21st century primer

]]> By Fernandez, Joseph.
New Delhi Response Books, 2004 .
282 p. ; 22 cm..
0761997466 (pbk)

]]> Place hold on Corporate communications

101 ways to advertise your business

]]> By Griffiths, Andrew.
Australia Allen & Unwin 1968 .
xvi, 239 p. ; 21 cm..
1741750075 (pbk) | 9781741750072

]]> Place hold on 101 ways to advertise your business

Advertising and promotion : an integrated marketing communications perspective

]]> By Belch, George E. | Michael A. Belch.
Boston McGraw-Hill 2004 .
xxvi, 779, [67] p. , Includes index. ; 27 cm..
0072536764 (hb) | 0071214380 (hb)

]]> Place hold on Advertising and promotion :

Creative strategy in advertising

]]> By Jewler, A. Jerome | Bonnie L. Drewniany.
Australia Thomson Learning 2005 .
xvi, 336 p. ; 25 cm..
053462510X (pbk)

]]> Place hold on Creative strategy in advertising

The essentials of Corporate communications and public relations

By Harvard Business School Press.
Boston Harvard Business School Press 2006 .
xix, 311 p. ; 23 cm..
151398193 (pbk)

]]> Place hold on The essentials of Corporate communications and public relations

Advertising basics a resource guide for beginners

]]> By Vilanilam, John V. | A. K. Varghese.
New Delhi Response Books 2004 .
xi, 200 p. ; 24 cm..
0761998101 (pbk.)

]]> Place hold on Advertising basics

Effective advertising understanding when how and why advertising work

]]> By Tellis,Gerard J..
New delhi Response Books 2004 .
201 p. ; 24 cm..
8178293706 (pbk)

]]> Place hold on Effective advertising

Contemporary advertising

]]> By Arens, William F..
New Delhi Tata McGraw-Hill 2006 .
xxxiv, 614 p. , Includes Index ; 24 cm..
0070667667 (pbk) | 9780070667662

]]> Place hold on Contemporary advertising

The practice of advertising

]]> By Adrian R. Mackay (editor).
New Delhi Elsevier 2005 .
xxiii, 367 p. , Includes Index ; 23 cm..
9788131209882 (hb)

]]> Place hold on The practice of advertising

Public relations management in media and journalism

]]> By Vachani, Jagdish.
New Delhi Kanishka Publishers 2007 .
xxvi, 278 p. , Includes Index ; 22 cm..
8173919038 (hb) | 9788173919039

]]> Place hold on Public relations management in media and journalism

Principles of marketing

]]> By Kotler, Philip | Gray Armstrong.
New Delhi Prentice-Hall 2008 .
xxxii, 557 p. , Includes Index ; 27 cm..
9788131715475 (pbk)

]]> Place hold on Principles of marketing

Plastic money an introduction

]]> By E Mrudula.
Hyderabad, India The ICFAI University Press 2006 .
viii, 228 p. , Includes Index ; 23 cm..
8131404625 (pbk)

]]> Place hold on Plastic money

Modern mass media

]]> By Merrill, John C. | John Lee | Edward Jay Friedlnader.
USA HarperCollins College Publishers 1994 .
xvii, 445 p. , Includes Index ; 23 cm..
0673990257 (pbk)

]]> Place hold on Modern mass media

Gender, race, and class in media a critical reader

]]> By Gail Dines | Jean M. Humez.
Los Angeles SAGE 2011 .
xv, 671 p. , Includes index ; 25 cm..
9781412974417 (pbk)

]]> Place hold on Gender, race, and class in media

Media culture cultural studies, identity and politics between the modern and the postmodern

]]> By Kellner, Douglas.
London Routledge 1995 .
ix, 357 p. , Includes index ; 23 cm..
0415105706 (pbk)

]]> Place hold on Media culture

Principles of marketing

]]> By Kotler, Philip | Gray Armstrong.
Boston Prentice-Hall 2012 .
xxiv,various pages , Includes index ; 29 cm..
9780132167123(hb)

]]> Place hold on Principles of marketing

Principles of marketing a south asian perspective

]]> By Kotler, Philip et.al..
New Delhi Pearson 2010 .
xix, various pages , Includes index ; 25 cm..
9788131731017 (pbk)

]]> Place hold on Principles of marketing

The media in your life an introduction to mass communication

]]> By Folkerts, Jean. | Stephen Lacy | Ann Larabee.
Boston Pearson Education 2008 .
xxx, 460 p. , Includes index. ; 28 cm..
020552365X (pbk)

]]> Place hold on The media in your life

Media literacy

]]> By Potter, W. James.
London SAGE 2014 .
xxi, 452 p. ; 24 cm.
9781483306674 (pbk)

]]> Place hold on Media literacy

Entrepreneurial journalism how to build what's next for news

]]> By Briggs,Mark.
Los Angeles Sage 2012 .
xxv, 320 p. ; 21 cm..
1608714209 (pbk)

]]> Place hold on Entrepreneurial journalism

Marketing models

]]> By Lilien, Gary L. | Philip Kotler | K. Sridhar Moorthy.
Delhi PHI Learning Pvt. Ltd. 2013 .
xv, 803 p. , Includes bibliographical references and index. ; 24 cm..
9788120314757 (pbk)

]]> Place hold on Marketing models

Integrated advertising, promotion, and marketing communications

]]> By Clow, Kenneth E. | Donald E. Baack.
Noida Pearson India Education Services Pvt. Ltd. 2019 .
455 p. , Includes bibliographical references and index. ; 25 cm..
9789332518377 (pbk)

]]> Place hold on Integrated advertising, promotion, and marketing communications

Advertising : principles and practice

]]> By Wells, William | Sandra Moriarty | John Burnett .
New Delhi Pearson Education, Inc 2006 .
xxxi, 592 p. , Includes bibliographical references and index. ; 27 cm..
9788131714140 (pbk)

]]> Place hold on Advertising

Advertising and promotion an integrated marketing communications perspective

]]> By Belch, George E. | Michael A. Belch | Keyoor Purani.
New Delhi McGraw-Hill Education (India) Pvt. Ltd. 2015 .
xliii,1016 p. , Includes bibliographical references and index. ; 27 cm..
9781259026850 (pbk) | 125902685X (pbk)

]]> Place hold on Advertising and promotion

Advertising

]]> By Jefkins, Frank | Daniel Yadin.
Nodia Pearson Education Ltd. 2000 .
416 p. , Includes bibliographical references and index. ; 24 cm..
9788131703823 (pbk)

]]> Place hold on Advertising

Advertising

]]> By Jefkins, Frank | Daniel Yadin.
New Delhi Pearson Education Ltd. 2006 .
416 p. , Includes bibliographical references and index. ; 24 cm..
9788131703823 (pbk)

]]> Place hold on Advertising

Crisis communications a casebook approach

]]> By Fearn-Banks, Kathleen..
New York Routledge 2011 .
xi, 383 p. ; 24 cm..
9780415880589 (pbk) | 0415880580 (pbk) | 9780415880596 (pbk) | 0415880599 (pbk)

]]> Place hold on Crisis communications

The construction of gender through television advertisements identity in Pakistan a semiotic analysis

By Maryam Saeed (F13A14G44013).
Islamabad (unpublished) 2016 .
ix, 105 p. , Submitted in fulfillment of the requirements for the degree of Master of Philosophy in English Linguistics for the Faculty of Social Sciences & Humanities | Includes bibliographical references | Thesis supervisor: Malik Haqnawaz Danish ; 30 cm..

]]> Place hold on The construction of gender through television advertisements identity in Pakistan

Practical psychology

By Berrien, F. K..
New York The Macmillan Company 2000 .
xv, 640 p. , Includes appendix, name of index and subject index. ; 22 cm..

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