Search for 'su:"Consumer behavior "'

Microeconomics

]]> By Pindyck, Robert S. | Daniel L. Rubinfeld.
New Delhi Prentice Hall 2001 .
xxix, 700 p. ; 24 cm..
0130165832 (pbk)

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Micro economics according to UGC new syllabus

]]> By Tiwari, S.N..
New Delhi Vishvabharti Publications 2004 .
418 p. , Includes index. ; 22 cm..
8189000144 (hb)

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Marketing an introduction

]]> By Armstrong, Gary | Philip Kotler.
Singapore Pearson Education 2003 .
xxvi, 627 p. ; 25 cm..
8129700123 (pbk)

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Marketing

By Etzel, Michael J. | Bruce J. Walker | William J. Stanton.
New Delhi Tata McGraw-Hill Publishing Company Limited .
xxi, 706 p. ; 28 cm..
(pbk) | (pbk)

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Consumer behavior building marketing strategy

]]> By Hawkins, Del I. | Roger J. Best | Kenneth A. Coney.
Boston McGraw-Hill 2004 .
xxvi, 790 p. ; 25 cm..
0071214690 (pbk)

]]> Place hold on Consumer behavior

Marketing management

]]> By Saxena, Rajan.
New Delhi Tata McGraw-Hill 2002 .
xv, 669 p. ; 24 cm..
007047401X (pbk)

]]> Place hold on Marketing management

Mass affluence seven new rules of marketing to today's consumer

]]> By Nunes, Paul, | Brian Johnson .
Boston, Mass. Harvard Business School Press 2004 .
xvii, 269 p. ; 24 cm..
1591391962 (hb)

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Marketing best practices

]]> By K. Douglas Hoffman | Iikka A. Ronkainen | Michael R. Czinkota | Bert Rosenbloom.
Mason, Ohio Thomson / South-Western 2003 .
xxii, 647 p. ; 28 cm..
0030349990 (pbk)

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Advertising & sales promotion

]]> By S H H Kazmi | Satish K Batra.
New Delhi Excel books 2004 .
xiii, 633 p. ; 24 cm..
8174463941 (pbk)

]]> Place hold on Advertising & sales promotion

Marketing creating and keeping customers in an e-commerce world

]]> By Zikmund, William G. | Michael d' Amico.
Australia South-Western 2001 .
xxxiii, 689 p. ; 27 cm..
9812402357 (pbk) | 0324028113 (pbk) | 0324072694 (pbk)

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Marketing management

]]> By Reddy, R. Jayaprakash.
New Delhi A P H Publishing Corporation 2016 .
xi, 152 p. ; 21 cm..
8176486329 (hb) | 9789331328953 (hb)

]]> Place hold on Marketing management

Marketing

]]> By Etzel, Michael J. | Bruce J. Walker | William J. Stanton.
New York McGraw-Hill 2004 .
xxi, 650 p. ; 27 cm..
0072526505 (pbk) | 0071214550

]]> Place hold on Marketing

Sales and advertising management

]]> By Sarkar, Manoj Kumar.
New Delhi Crest Publishing House 2000 .
vi, 216 p. ; 24 cm..
8124202176 (hb)

]]> Place hold on Sales and advertising management

Introduction to marketing a step-by-step guide to all the tools of marketing

]]> By Lancaster, Geoff | Paul Reynolds.
New Delhi Crest Publishing House 2003 .
ix, 290 p. ; 23 cm..
8124202982 (pbk)

]]> Place hold on Introduction to marketing

Marketing management

]]> By Kotler, Philip | Kevin Lane Keller.
New Delhi Prentice-Hall 2006 .
xxxvii, 729 p. ; 28 cm..
8120327993 (pbk)

]]> Place hold on Marketing management

Consumer behavior buying, having, and being

]]> By Sol, Michael R..
New Delhi Pearson Education 2009 .
720 p. ; 27 cm..
9788131723722 (pbk)

]]> Place hold on Consumer behavior

International business and marketing management

]]> By Singh, Yogendra | Mamta Pandey .
Delhi A.I.T.B.S. Publishers 2004 .
ix, 345 p. ; 24 cm..
8174732454 (pbk)

]]> Place hold on International business and marketing management

Services marketing : people technology strategy

]]> By Wirtz, Jochen | Lovelock, Christopher.
USA World Scientific Publishing Co. Inc. 2016 .
xvii, 783 p. , Includes glossary and index. ; 28 cm..
9781944659011 (pbk)

]]> Place hold on Services marketing

Global marketing and advertising understanding cultural paradoxes

]]> By Mooij, Marieke De.
London Sage Publications 2005 .
xvi, 269 p. ; 27 cm..
1412914752 (pbk) | 1412914760

]]> Place hold on Global marketing and advertising

The effective use of market research how to drive and focus better business decisions

]]> By Brain, Robin J.
London kogan page 2004 .
xiv, 226 p. ; 22 cm..
0749443219 (pbk)

]]> Place hold on The effective use of market research

Marketing for hospitality and tourism

]]> By Kotler, Philip | Johan Bowen | James Makens.
New Delhi Pearson Education 1996 .
909 p. ; 25 cm..
8129705095 (pbk)

]]> Place hold on Marketing for hospitality and tourism

Consumer behavior: Science and practice

]]> By Kardes, Frank R. | Thomas W. Cline | Maria L. Cronley.
India South-Western Thomson Learning 2011 .
xx, 459 p. ; 28 cm..
9788131516829 (pbk)

]]> Place hold on Consumer behavior:

Consumer behavior and marketing action

]]> By Assael, Henry.
Australia South-Western College Pub. 1998 .
xviii, 718 p. ; 24 cm..
0538867701(pbk)

]]> Place hold on Consumer behavior and marketing action

Priceless turning ordinary products into extraordinary experiences

]]> By Lasalle, Diana | Terry A. Britton.
Boston Harvard Business School Press 2003 .
xvii, 182 p. , Includes bibliographical references (p. 163-172) and index. 23 cm..
157851746X (hb)

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Cross-Cultural business behavior marketing, negotiating and managing across cultures

]]> By Gesteland, Richard R..
New Delhi Viva Books 2004 .
282 p. , Included index. ; 22 cm..
8176494747 (pbk)

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Consumer behavior in travel and tourism

]]> By Abraham Pizam (editor) | Yoel Mansfeld (editor).
Mumbai Jaico Publishing House 2005 .
xix, 530 p. , Index Included. ; 25 cm..
8179922847 (hb)

]]> Place hold on Consumer behavior in travel and tourism

Consumer behavior an asia pacific approach

]]> By Blackwell, Roger | Clare D'Souza | Mehdi Taghian | Paul Miniard.
Australia Thomson Learning 2007 .
xxv, 536 p. ; 27 cm..
0170129772 (pbk) | 9780170129770

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Marketing an introduction

]]> By Armstrong, Gary | Philip Kotler.
Singapore Pearson Education 2005 .
605 p. ; 25 cm..
8131706915 (pbk)

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Customer behavior a managerial perspective

]]> By Sheth, Jagdish N. | Banwari Mittal.
Australia Thomson/South-Western 2004 .
xix, 487p. ; 25 cm..
0030343364 (hb)

]]> Place hold on Customer behavior

Consumers

]]> By Arnould, Eric J. | Linda price | George Zinkhan.
Boston McGraw-Hill/Irwin 2004 .
xxv, 845 p. ; 25 cm..
0072537140 (hb) | 0071214267 (hb)

]]> Place hold on Consumers

Managerial economics theory, applications, and cases

]]> By Edwin Mansfield | W. Bruce Allen | Neil A. Doherty | Keith Weigelt.
New York W.W. Norton 2002 .
1 v. (various pagings) , After original author's death, a group of editors published the 5th ed. | Accompanied by: Study guide and casebook for Managerial economics, fifth edition / by Edwin Mansfield, Thomas D. Donley. v, 314 p. : ill. ; 26 cm. ; 25 cm..
0393976777 (hb)

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Consumer behavior buying, having, and being

]]> By Soloman, Michael R..
New Delhi Pearson Education 2011 .
xi, 654 p. , Includes index. ; 27.7 cm..
9788120342811 (pbk)

]]> Place hold on Consumer behavior

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

]]> By William O. Bearden (editor) | Richard G. Netemeyer (editor) | Kelly L.Haws (editor).
Los Angeles SAGE 2011 .
xiv, 603 p. , Rev. ed. of: Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer. 2nd ed. 1999. | Includes Index 28 cm..
9781412980180 (hb)

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Marketing management

]]> By Kotler, Philip | Kevin Lane Keller.
New Jersey Prentice-Hall 2012 .
various pages. , Includes bibliographical references and index. ; 29 cm..
9780132102926 (pbk)

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Marketing principles and best practices Advantage series

]]> By Hoffman, K. Douglas.
Australia Thomson/South-Western, 2006 .
xlii, 598 p. , Includes index. ; 28 cm..
0324305729 (pbk.)

]]> Place hold on Marketing principles and best practices

Marketing management a south asian perspective

]]> By Philip Kotler | Kevin Lane Keller | Abraham Koshy | Mithileshwar Jha.
New Delhi Pearson 2013 .
xxiii, 596+96 p. , Includes bibliographical references and index. ; 28 cm..
9788131767160 (pbk)

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Marketing models

]]> By Lilien, Gary L. | Philip Kotler | K. Sridhar Moorthy.
Delhi PHI Learning Pvt. Ltd. 2013 .
xv, 803 p. , Includes bibliographical references and index. ; 24 cm..
9788120314757 (pbk)

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Consumer behavior

]]> By Schiffman, Leon G. | Joseph Wisenblit | S. Ramesh Kumar.
Noida Dorling Kindersley (India) Pvt. Ltd. 2015 .
xxvii, 508 p. , Includes bibliographical references, glossary and index. ; 25 cm..
9789332537644 (pbk)

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Sustainable marketing

]]> By Martin, Diane | Data John Schouten.
Noida Pearson India Education Services Pvt. Ltd, 2018 .
247 p. , Includes glossary, bibliographical references and index. ; 26 cm.
9789332536630 (pbk)

]]> Place hold on Sustainable marketing

Consumer behavior

]]> By Schiffman, Leon G. | Joseph Wisenblit | S. Ramesh Kumar.
New Delhi Dorling Kindersley (India) Pvt. Ltd. 2013 .
Various pages , Includes bibliographical references and index. ; 28 cm..
9788131731567 (pbk)

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Consumer behavior buying, having and being

]]> By Solomon, Michael R..
Noida Pearson India Education Services Pvt. Ltd. 2017 .
xxii, 582 p. , Includes glossary and index. ; 25 cm..
9789332557468 (pbk) | 9781292017419 (pbk) | 9788120338333 (pbk)

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The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment

By Ameer Hasan (9223).
Islamabad (unpublished) 2015 .
xiii, 77 p. , Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. | Includes bibliographical references ; 30 cm..

]]> Place hold on The effect of CRM dimensions on modern retail store's market performance in Pakistan

Fundamentals of social psychology

]]> By Baumeister, Roy F. | Brad J. Bushman.
New Dehli Cengage Learning 2009 .
542 p. , Includes index. ; 24 cm..
9788131511213 (pbk) | 8131511219 (pbk)

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Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness

By Usman Asif.
Islamabad (unpublished) 2012 .
58 p. , Submitted in fulfillment of the requirement of the degree of Master of sciences to the Faculty Of Management Sciences. | Includes bibliographical references | Thesis Supervisor: Ms. Fozia Malik ; 29 cm..

]]> Place hold on Analyzing the impact of celebrity endorsement on consumer purchase intentions Mediating role of print advertising effectiveness

Principles of economics

]]> By Vengedasalam, Deviga | Karunagaran Madhavan.
New York Oxford University Press 2013 .
xviii, 388 p. , Includes bibliographical references and index ; 26 cm..
9789834708566

]]> Place hold on Principles of economics

Consumer behavior implications for marketing strategy

]]> By Neal, Cathy | Pascale Quester | Del Hawkins.
Boston McGraw-Hill Irwin 2005 .
xxxiii, 668 p. ; 26 cm..
0074713493 (pbk)

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Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence

By Ammara Rashid Minhas (15701).
Islamabad (unpublished) 2017 .
66 p. , Submitted in partial fulfillment of the requirement of the degree of Master of Sciences to the Faculty of Management Sciences. | Includes bibliographical references | Thesis Supervisor: Mr. Mubashir Hassan Zia ; 29 cm..

]]> Place hold on Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence

Interactive role of in-store environment and consumer's emotional intelligence on impulse buying behavior

By Amna Umair (17064).
Islamabad (unpublished) 2017 .
78 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences | Includes bibliographical references | Thesis Supervisor: Mr. Mubashar Hassan Zia ; 29 cm..

]]> Place hold on Interactive role of in-store environment and consumer's emotional intelligence on impulse buying behavior

Marketing management

]]> By Winer, Russell S. | Ravi Dhar.
Noida Pearson India Education Services Pvt. Ltd. 2015 .
492 p. , Included bibliographical references and index. ; 26 cm..
9789332543140 (pbk)

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Marketing management

]]> By Pillai, R.S.N. | Bagavathi | S. Kala.
New Delhi S. Chand and Company Limited. 2018 .
xii, 548 p. , Included appendix. ; 24 cm..
9788121932448 (pbk)

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