Search for 'su:"Customer loyalty"'

Sell the brand first how to sell your brand and create lasting customer loyalty

]]> By Stiff, Dan.
New York McGraw-Hill 2006 .
xx, 262 p. ; 24 cm..
0071470425 (hb)

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Effects of customer equity drivers on purchase intention b2b context

By Muhammad Nabeel Rafique (8941).
Islamabad (unpublished) 2015 .
xv, 74 p. , Includes Bibliographical References | Thesis supervisor: Dr. Amir Gulzar ; 28 cm..

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The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan

By Muhammad Maqsal (MS-B1-0014).
Islamabad (unpublished) 2012 .
51 p. , Thesis supervisor: Dr. khurram shahzad | Includes bibliographical references ; 30 cm..

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Impact of perceived value dimensions on consumer loyalty, mediating role of customer satisfaction an empirical study of banking sector in Pakistan

By Shahid Mehmood (MS-B1-0031).
Islamabad (unpublished) 2014 .
vi, 92 p. , Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. | Includes bibliographical references | Thesis supervisor: Dr. khurram shahzad ; 30 cm..

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Impact of brand equity on customer emotional loyalty mediated by relationship quality comparison of public and private sector universities

By Nauman Sajid Jadoon (3428) .
Islamabad (unpublished) 2013 .
xiv, 66 p. , Submitted in partial fulfillment of the requirement for the degree of Mater of Science to the Faculty Of Management Sciences. | Includes bibliographical references | Thesis Supervisor: Ms. Fozia Malik ; 29 cm..

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The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality

By Sohaib Ashraf (12892).
Islamabad (unpublished) 2017 .
52 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences | Includes Bibliographical references | Thesis supervisor: Mr. Mubashar Hassan Zia ; 29 cm..

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Total quality management (TQM) and its impact on project success with moderating role of transformational leadership (TFL)

By Babar Masood (16326).
Islamabad (unpublished) 2017 .
xvi, 92 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty Of Management Sciences | Includes Bibliographical references | Thesis Supervisor: Prof. Dr. Khurram Shahzad ; 29 cm..

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Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector

By Imtiaz Saleem (9701).
Islamabad (unpublished) 2017 .
vi, 87 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Master Sciences. | Includes bibliographical references | Thesis Supervisor: Mr. Mubasher Hassan ; 29 cm..

]]> Place hold on Impact of relationship marketing tactices on customer loyalty through mediating role of trust in Pakistan mobile telecom sector

Impact of relationship marketing tactics on customer loyalty through mediating role of trust in Pakistan mobile telecom sector

By Imtiaz Saleem (9701).
Islamabad (unpublished) 2017 .
vi, 87 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty of Master Sciences. | Includes bibliographical references | Thesis Supervisor: Mr. Mubasher Hassan ; 29 cm..

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The impact of brand love, brand image and brand trust on customer loyalty : mediating role of customer engagement

By Abdul Wahab (21236).
Islamabad (unpublished) 2018 .
73 p. , Submitted in partial fulfilment of the requirement for the degree of Master of Science to the Faculty of Management Sciences | Includes bibliographical references and appendix | Thesis supervisor: Dr. Shahzad Ahmad Khan ; 29 cm..

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Market-based management strategies for gorwing customer value and profitability

]]> By Best, Roger J..
New Delhi PHI Learning Private Limited 2009 .
xxvii, 515 p. , Includes glossary and index. ; 23 cm..
9788120338968 (pbk)

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The role of perceived emotional labor on customer loyallty Mediation role of customer cognitive appraisal

By Hadeya Batool (S19A14G07009).
Faisalabad (unpublished) 2021 .
ix, 69 p. , Submitted in partial fulfillment of the requirements for the degree of Master of Science to the Faculty of Management Sciences | Thesis supervisor: Dr Gulam Mustafa Shami | Includes bibliographical references and appendix. ; 30 cm..

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Impact of product quality (PQ) on customer loyalty (CL) with mediating role of of company reputation (CR) and moderating role of customer satisfaction (CS)

By Imran Farooq (32763).
Islamabad (unpublished) 2023 .
xiv, 68 p. , Submitted in partial fulfillment of the requirement for the degree of Master of Science in Engineering Management to the Faculty of Management Sciences | Includes bibliographical references and annexure | Thesis Supervisor: Prof. Dr. Nawar Khan ; 30 cm..

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Customer experience 3.0 high profit strategies in the age of techno service

]]> By Goodman, John A. | Peter North.
2024 .
xi, 268 p. , Includes glossary and index. 9781400231072 (pbk)

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Services marketing : people, technology, strategy

]]> By Lovelock, Christopher | Jochen Wirtz.
United States of America Pearson Prentice Hall 2007 .
xx, 648 p. , Includes glossary, credits and index. ; 28 cm..
9780131875524 (hb)

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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods

]]> By Hayes, Bob E..
USA ASQ Quality Press 2008 .
xxiii, 287 p. , Includes appendix, bibliography and index ; 23.5 cm..
9780873897433 (hb)

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Customer care excellence : how to create an effective focus

]]> By Cook, Sarah.
United Kingdom Kogan Page Limited 2002 .
vi, 248 p. , Includes references and index. ; 23.2 cm..
9780749437923 (pbk)

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CRM : the foundation of contemporary marketing strategy

]]> By Baran, Roger J. | Robert J. Galka.
United States of America Routledge 2013 .
ix, 393 p. , Includes notes and index. ; 25 cm..
9780415896573 (pbk)

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Customer service training

]]> By Kamin, Maxine.
USA Pergamon Flexible Learning 2006 .
xv, 204 p. , Includes references. ; 29.5 cm..
9780750663632 (pbk)

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