Search for 'su:"Marketing management"'

Principles of pharmaceutical marketing

]]> By Mickey C. Smith (editor).
New Delhi CBS Publishers & Distributors 2004 .
xiv, 529 p. , Includes bibliographical references and index. ; 22 cm..
8123908180 (hb) | 0866569359 (hb)

]]> Place hold on Principles of pharmaceutical marketing

Marketing management

]]> By Cravens, David W. | Gerald E. Hills | Robert B. Woodruff.
India A.I.T.B.S. Publishers and Distributors 2005 .
xx, 714 p. , Includes index. ; 26 cm..
8185386927 (pbk)

]]> Place hold on Marketing management

Marketing management

]]> By Cravens, David W. | Gerald E. Hills | Robert B. Woodruff.
Delhi A.I.T.B.S Publishers 2005 .
xx, 714 p. ; 23 cm..
8185386927 (pbk)

]]> Place hold on Marketing management

International marketing

]]> By Czinkota, Michael R. | Ilkka A. Ronkinen.
New York Harcourt College Publishers 2002 .
xxxiii, 815 p. ; 27 cm..
0030330963 (pbk)

]]> Place hold on International marketing

Global marketing management

]]> By Keegan, Warren J..
New Delhi Prentice-Hall 2002 .
xxv, 617 p. ; 24 cm..
8120320662 (pbk)

]]> Place hold on Global marketing management

Marketing management

]]> By Saxena, Rajan.
New Delhi Tata McGraw-Hill 2002 .
xv, 669 p. ; 24 cm..
007047401X (pbk)

]]> Place hold on Marketing management

Marketing

]]> By Evans, Joel R. | Barry Berman.
New York Macmillan Publishing Company 1992 .
xxvii, 737 p. ; 27 cm..
0023342501 (pbk)

]]> Place hold on Marketing

Marketing best practices

]]> By K. Douglas Hoffman | Iikka A. Ronkainen | Michael R. Czinkota | Bert Rosenbloom.
Mason, Ohio Thomson / South-Western 2003 .
xxii, 647 p. ; 28 cm..
0030349990 (pbk)

]]> Place hold on Marketing

The ultimate business library the greatest books that made management

]]> By Crainer Stuart .
New Delhi Wiley 2006 .
xxii, 324 p. , Index Included. ; 23 cm..
8126509791 (pbk)

]]> Place hold on The ultimate business library

Marketing management

]]> By Kotler, Philip.
Delhi Pearson Education 2003 .
xxix, 706 p. ; 25 cm..
8178086549 (pbk)

]]> Place hold on Marketing management

Marketing creating and keeping customers in an e-commerce world

]]> By Zikmund, William G. | Michael d' Amico.
Australia South-Western 2001 .
xxxiii, 689 p. ; 27 cm..
9812402357 (pbk) | 0324028113 (pbk) | 0324072694 (pbk)

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Textbook of marketing management

]]> By Jain, N. C. | Ms. Saakshi.
New Delhi A.I.T.B.S. Publishers 2004 .
695 p. ; 23 cm..
8174732616 (pbk)

]]> Place hold on Textbook of marketing management

Introduction to marketing

]]> By Mcdaniel, Carl | Charles W. Lamb | Joseph F. Hair.
Australia Thomosn South-Western 2006 .
xxv, 736 p. ; 24 cm.
8131501574 (pbk)

]]> Place hold on Introduction to marketing

Marketing management

]]> By Reddy, R. Jayaprakash.
New Delhi A P H Publishing Corporation 2016 .
xi, 152 p. ; 21 cm..
8176486329 (hb) | 9789331328953 (hb)

]]> Place hold on Marketing management

Strategic marketing planning

]]> By Reed, Peter.
Australia Thomson 2007 .
xi, 316 p. ; 24 cm..
0170128652 (pbk) | 9780170128650

]]> Place hold on Strategic marketing planning

Marketing management text and cases

]]> By Lal, Rajiv | John A. Quelch | V. Kasturi Rangan.
New York McGraw-Hill 2005 .
xiii, 812 p. ; 25 cm..
007124218X (pbk)

]]> Place hold on Marketing management text and cases

Introduction to marketing a step-by-step guide to all the tools of marketing

]]> By Lancaster, Geoff | Paul Reynolds.
New Delhi Crest Publishing House 2003 .
ix, 290 p. ; 23 cm..
8124202982 (pbk)

]]> Place hold on Introduction to marketing

Marketing management

]]> By Kotler, Philip | Kevin Lane Keller.
New Delhi Prentice-Hall 2006 .
xxxvii, 729 p. ; 28 cm..
8120327993 (pbk)

]]> Place hold on Marketing management

International business and marketing management

]]> By Singh, Yogendra | Mamta Pandey .
Delhi A.I.T.B.S. Publishers 2004 .
ix, 345 p. ; 24 cm..
8174732454 (pbk)

]]> Place hold on International business and marketing management

Introduction to marketing concepts

]]> By Drummond, Graeme | John Ensor.
Oxford Butterworth-Heinemann 2005 .
xiii, 283 p. ; 23 cm..
0750659955 (pbk)

]]> Place hold on Introduction to marketing concepts

Brand positioning strategies for competitive advantage

]]> By Sengupta, Subroto .
New Delhi Tata McGraw-Hill 2006 .
xiv, 297 p. , Index Included. ; 23 cm..
0070581592 (pbk)

]]> Place hold on Brand positioning

The brand management checklist proven tools & techniques for creating winning brands

]]> By Vanauken, Brad.
London Kogan Page 2004 .
xv, 316 p. , Index Included. ; 24 cm..
0749443588 (pbk)

]]> Place hold on The brand management checklist

International marketing

]]> By Cateora, Philip R. | John L. Graham.
New Delhi Tata McGraw-Hill 2005 .
xxxiii, 697 p. ; 28 cm..
0070598797 (pbk) | 978007059799 (pbk)

]]> Place hold on International marketing

Strategic marketing decisions in global markets

]]> By Doodle, Isobel | Robin Lowe .
Australia Thomson 2005 .
xxiv, 343 p. , Index Included. ; 27 cm..
184480142 X (pbk) | 9781844801428 (pbk)

]]> Place hold on Strategic marketing decisions in global markets

Handbook of customer relationship marketing

]]> By Stone, Merlin | Neil Woodcock | Liz Machtynger.
New Delhi Crest Publishing House 2004 .
xii, 228 p. ; 24 cm..
8124204306 (hb)

]]> Place hold on Handbook of customer relationship marketing

Marketing moves a new approach to profits, growth, and renewal

]]> By Kotler, Philip | Dipak C. Jain | Suvit Maesincee .
Boston Harvard Business School Press 2002 .
xii, 191 p. , Index Included. ; 24 cm..
1578516005 (hb)

]]> Place hold on Marketing moves

Designing brand experiences

]]> By Landa, Robin.
Australia Thomson Delmar Learning 2006 .
xxxii, 271 p. , Include bibliography and index. ; 25 cm..
1401848877 (pbk) | 9781401848873 (pbk)

]]> Place hold on Designing brand experiences

The 18 immutable laws of corporate reputation creating, protecting % repairing your most valuable asset

]]> By Alsop, Ronald .
London Kogan Page 2004 .
xii, 306 p. , Index Including. ; 24 cm..
0749443332 (pbk)

]]> Place hold on The 18 immutable laws of corporate reputation

International marketing strategy analysis, development and implementation

By Doole, Isobel | Robin Lowe.
Australia Thomson Learning 2001 .
xvii, 453 p. ; 26 cm..
1861527221 (pbk)

]]> Place hold on International marketing strategy

Industrial marketing

]]> By Phadtare, Milind T..
Delhi PHI Learning Private Ltd. 2014 .
xxviii, 277 p. , Includes index. ; 23 cm..
9788120350052 (pbk)

]]> Place hold on Industrial marketing

Consumers

]]> By Arnould, Eric J. | Linda price | George Zinkhan.
Boston McGraw-Hill/Irwin 2004 .
xxv, 845 p. ; 25 cm..
0072537140 (hb) | 0071214267 (hb)

]]> Place hold on Consumers

Management power tools a guide to 20 of the most powerful management tools and techniques ever invented

]]> By Onsman,Harry.
New York MacGraw Hill 2004 .
ix, 284 p. ; 22 cm..
0074713450 (pbk)

]]> Place hold on Management power tools

Basic marketing a global-managerial approach

]]> By Perreault, William D. | E. Jerome McCarthy.
Boston McGraw-Hill 2002 .
xxxii, 815 p. ; 28 cm..
0072409479 (hb)

]]> Place hold on Basic marketing

Academic dictionary of marketing

]]> By Parkash Mathur (editor).
Delhi Isha Books 2005 .
348 p. ; 22 cm..
818205222x (hb)

]]> Place hold on Academic dictionary of marketing

Marketing management

]]> By Kotler, Philip | Kevin Lane Keller.
New Jersey Prentice-Hall 2012 .
various pages. , Includes bibliographical references and index. ; 29 cm..
9780132102926 (pbk)

]]> Place hold on Marketing management

Management in marketing channels

]]> By Donald J. Bowersox | M. Bixby Cooper | Douglas M. Lambert.
New york McGraw-Hill 1980 .
viii, 390 p. ; 24 cm..
0070067406 (hb)

]]> Place hold on Management in marketing channels

Marketing management a south asian perspective

]]> By Philip Kotler | Kevin Lane Keller | Abraham Koshy | Mithileshwar Jha.
New Delhi Pearson 2013 .
xxiii, 596+96 p. , Includes bibliographical references and index. ; 28 cm..
9788131767160 (pbk)

]]> Place hold on Marketing management

Principles of contemporary marketing

]]> By Kurtz , David L. | Boone, Louse E..
Delhi Cengage Learning 2012 .
Various pages , Includes bibliographical references and index. ; 28 cm..
9788131519585 (pbk) | 8131519589 (pbk)

]]> Place hold on Principles of contemporary marketing

E-marketing

]]> By Strauss, Judy | Raymond Forst.
New Delhi PHI Learning Pvt. Ltd. 2012 .
xxi, 426 p. , Includes bibliographical references and index. ; 24 cm..
9788120345010 (pbk)

]]> Place hold on E-marketing

Marketing

]]> Place hold on Marketing

Case studies in marketing management

]]> By Ramendra Singh (editor).
Noida Pearson India Education Services Pvt. Ltd. 2013 .
iv, 128 p. ; 24 cm..
9788131785003 (pbk)

]]> Place hold on Case studies in marketing management

Sustainable marketing

]]> By Martin, Diane | Data John Schouten.
Noida Pearson India Education Services Pvt. Ltd, 2018 .
247 p. , Includes glossary, bibliographical references and index. ; 26 cm.
9789332536630 (pbk)

]]> Place hold on Sustainable marketing

Retail management : a strategic approach

]]> By Berman, Barry | Joel R. Evans.
Noida Pearson 2015 .
xxvii, 652 p. , Includes Index. ; 28 cm.
9788131733769 (pbk)

]]> Place hold on Retail management

Principles of management and administration

]]> By Bose, D. Chandra .
New Delhi PHI Learning Private Limited 2012 .
xiii, 733 p. , Includes index. ; 24 cm..
9788120345812 (pbk)

]]> Place hold on Principles of management and administration

Advertising

]]> By Jefkins, Frank | Daniel Yadin.
New Delhi Pearson Education Ltd. 2006 .
416 p. , Includes bibliographical references and index. ; 24 cm..
9788131703823 (pbk)

]]> Place hold on Advertising

Dollar market research in Nowshera district

By Ismail, Muhammad Khan (MS-B2-050).
Islamabad (unpublished) 2011 .
32 p. ; 30 cm..

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The effect of CRM dimensions on modern retail store's market performance in Pakistan moderating role of employee empowerment

By Ameer Hasan (9223).
Islamabad (unpublished) 2015 .
xiii, 77 p. , Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. | Includes bibliographical references ; 30 cm..

]]> Place hold on The effect of CRM dimensions on modern retail store's market performance in Pakistan

Societal marketing vs Islamic concepts of marketing

By Rizwan Ahmad Ch. (MS-B3-095).
Islamabad (unpublished) 2012 .
116 p. , Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. | Includes bibliographical references ; 30 cm..

]]> Place hold on Societal marketing vs Islamic concepts of marketing

Impact of brand equity on customer emotional loyalty mediated by relationship quality comparison of public and private sector universities

By Nauman Sajid Jadoon (3428) .
Islamabad (unpublished) 2013 .
xiv, 66 p. , Submitted in partial fulfillment of the requirement for the degree of Mater of Science to the Faculty Of Management Sciences. | Includes bibliographical references | Thesis Supervisor: Ms. Fozia Malik ; 29 cm..

]]> Place hold on Impact of brand equity on customer emotional loyalty mediated by relationship quality

Fundamentals of entrepreneurship

]]> By Ariffin, Sodri (editor) | Ismail Ab. Wahab (editor) | Zarida Hambali (editor).
New York Oxford University Press 2013 .
x, 273 p. , Includes bibliographical references and index ; 26 cm..
9789834705459 (pbk)

]]> Place hold on Fundamentals of entrepreneurship