Search for 'su:"Product management"'

Rising tide lessons from 165 years of brand building at procter & gamble

]]> By Dyer, Davis | Frederick Dalzell | Rowena Olegario.
Boston, Massachusetts Harvard Business School Press 2004 .
x, 467 p. ; 24 cm.
1591391474 (hb)

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Environmental marketing strategies, practice, theory and research

]]> By Michael Jay Polonsky (editor) | Alma T. Mintu-Wimsatt (editor).
Mumbai Jaico Publishing House 2004 .
xxii, 415 p. , Include index. ; 25 cm..
1560249277 (hb) | 8179923800 (hb)

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Marketing management

]]> By Saxena, Rajan.
New Delhi Tata McGraw-Hill 2002 .
xv, 669 p. ; 24 cm..
007047401X (pbk)

]]> Place hold on Marketing management

New products management

]]> By Crawford, Merle | Anthony Di Benedetto .
Boston McGraw-Hill 2006 .
xx, 540 p. , Index Included. ; 23 cm..
0071244336 (pbk)

]]> Place hold on New products management

4-D branding cracking the corporate code of the network economy

]]> By Gad, Thomas .
New Delhi Pearson Education 2001 .
183 p. , Index Included. ; 23 cm..
8178084384 (hb)

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Brands in the balance meeting the challenges to commercial identity

]]> By Drawbaugh, Kevin .
London Pearson Education 2001 .
viii, 278 p. , Index Included. ; 24 cm..
0273650351 (hb)

]]> Place hold on Brands in the balance

Managing product and service development: text and cases

]]> By Thomke, Stefan.
Boston McGraw-Hill 2007 .
vii, 592 p. ; 23 cm..
007110755X (pbk) | 9780071107556

]]> Place hold on Managing product and service development:

Quality beyond six sigma

]]> By Basu, Ron | Nevan Wright.
New Delhi Elsevier 2003 .
xi, 188 p. ; 24 cm..
8131206041 (pbk) | 9788131206041

]]> Place hold on Quality beyond six sigma

Priceless turning ordinary products into extraordinary experiences

]]> By Lasalle, Diana | Terry A. Britton.
Boston Harvard Business School Press 2003 .
xvii, 182 p. , Includes bibliographical references (p. 163-172) and index. 23 cm..
157851746X (hb)

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International marketing strategy analysis, development and implementation

By Doole, Isobel | Robin Lowe.
Australia Thomson Learning 2001 .
xvii, 453 p. ; 26 cm..
1861527221 (pbk)

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Marketing for engineers, scientists and technologists

]]> By Curtis, Tony .
Chichester John Wiley & Sons Ltd. 2008 .
vi, 351 p. , Includes index. ; 24 cm..
9780470057094 (pbk)

]]> Place hold on Marketing for engineers, scientists and technologists

Selling information governance to the business

]]> By Soares, Sunil.
Ketchum MC Press Online, LLC 2011 .
xxxvii, 392 p. , Includes bibliographical references, appendices and index. ; 23 cm..
9781583473689 (pbk)

]]> Place hold on Selling information governance to the business

Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively

By Irtaza Ali Nemati.
Islamabad (unpublished) 2014 .
xiii, 67 p. , Includes bibliographic references | Thesis supervisor: Dr. Khurram Shehzad ; 29 cm..

]]> Place hold on Determining brand equity through personality and self-brand connection

Determining brand equity through personality and self-brand connection mediating and moderating role of brand resonance and brand detachment respectively

By Irtaza Ali Nemati (9815).
Islamabad Riphah International University (unpublished) 2014 .
xiii, 67 p. , Includes bibliographic references ; 29 cm..

]]> Place hold on Determining brand equity through personality and self-brand connection

Management innovation in new product development

By Muhammad Faisal Maqbool Awan (12812).
Islamabad (unpublished) 2016 .
xi, 58 p. , Includes bibliographical references | Thesis supervisor: Dr. Muhammad Farhan ; 29 cm..

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Resource based view (RBV) and new product success (NPS); mediating role of new product development process (NPDP)

By Fozia Malik (MS-B1-0020).
Islamabad (unpublished) 2011 .
ii, 167 p. , Submitted in fulfillment of the requirements for the degree of Masters of philosophy in Statistics to the Faculty of Basic Sciences and Humanities. | Includes bibliographical references ; 30 cm..

]]> Place hold on Resource based view (RBV) and new product success (NPS); mediating role of new product development process (NPDP)

Strategic brand management building, measuring, and managing brand equity

]]> By Keller, Kevin Lane.
Noida Dorling Kindersley (India) Pvt. Ltd 2008 .
xxi, 692 p. , Includes index. , 25 cm..
9788131719770 (pbk)

]]> Place hold on Strategic brand management

Innovation management and new product development

]]> By Trott, Paul.
Noida Pearson India Education Services Pvt. Ltd 2010 .
xxvii, 581 p. , Includes appendix, bibliographical references and index. ; 24 cm..
9788131728031 (pbk)

]]> Place hold on Innovation management and new product development

Product management in India

]]> By Majumdar, Ramanuj.
New Delhi PHI Learning 2011 .
xxii, 430 p. , Includes index. Includes CD ; 22 cm..
9788120333833 (pbk)

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Strategic brand management building, measuring, and managing brand equity

]]> By Keller, Kevin Lane | Parameswaran M.G. | Issac Jacob.
India Pearson 2013 .
xxiii, 695 p. , Includes bibliographical references, glossary and indexes. ; 25 cm..
9788131756898 (pbk)

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The Art of Marketing Customer relationship marketing

]]> By Stone, Merlin | Neil woodcock | Liz machtynger.
New Dehli Crest publishing house 2001 .
xii,226 p. , Includes index. ; 24 cm..
8124202192(pbk)

]]> Place hold on The Art of Marketing

Strategic brand management building, measuring, and managing brand equity

]]> By Keller, Kevin Lane | Parameswaran M.G. | Issac Jacob.
India Pearson 2011 .
xxiii, 695 p. , Includes bibliographical references, glossary and indexes. ; 25 cm..
9788131756898 (pbk)

]]> Place hold on Strategic brand management

International marketing strategy analysis, development and implementation

]]> By Doole, Isobel | Robin Lowe.
Australia South Western Cengage Learning 2008 .
xxiv, 462 p. , Includes index. ; 27.5 cm..
9781844807635 (hb)

]]> Place hold on International marketing strategy

The designer's guide to product vision learn to build your strategic influence to shape the future

]]> By Fish, Loura | Scott Kiekbusch.
San Francisco Voices That Matter 2021 .
xxvii, 256 p. , Include Index ; 23 cm..
9780136654322 (pbk) | 0136654320

]]> Place hold on The designer's guide to product vision

Innovation management and new product development

]]> By Trott, Paul.
United kingdom Pearson India Education Services Pvt. Ltd 2021 .
xxi, 546 p. , Includes index. ; 24 cm..
9781292251523 (pbk)

]]> Place hold on Innovation management and new product development

Engineering software products an introduction to modern software engineering

]]> By Sommerville, Ian .
Harlow Pearson Education, Inc 2021 .
365 p. , Includes appendix. ; 24 cm..
9781292376349 (pbk) | 1292376341

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Get clients now! : a 28 day marketing program for professionals, consultants and coaches

]]> By Hayden, C.J..
USA Amacom 2007 .
xiii, 239 p. , Include index ; 25 cm..
9780814473740 (pbk)

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Brands and brand management : critical perspectives on business and management

]]> By Richard Elliott (editor).
New York Routledge Taylor and Francis Group 2009 .
xi, 710 p. , Includes bibliographical references and index. | Vol. iv: critical perspectives on business and management.710 p. ; 24.5 cm..
9780415433280 (hb)

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Words that sell : more than 6000 entries to help you promote your products , services and ideas

]]> By Bayan, Richard.
New York McGraw-Hill 2006 .
xxvi, 134 p. , Include index and appendix. ; 22.1 cm..
9780071467858 (pbk)

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