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Marketing and human resource management

Shitole, G. Y. Elizabeth Mathews Seetha Narayanan

Marketing and human resource management - New Dehli Pearson 2012 - xii, 178 p. ; 16 cm.

ISBN: 9788131773338 (pbk)

Subjects--Topical Terms:
Management
Marketing --Consumer behaviour --Market segmentation --Marketing mix--Human relations --Marketing trends --RIPS--RCRS

Dewey Class. No.: 658.8 / COM

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