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Marketing for engineers, scientists and technologists

Curtis, Tony

Marketing for engineers, scientists and technologists - Chichester John Wiley & Sons Ltd. 2008 - vi, 351 p. : ill. ; 24 cm.

Includes index.

ISBN: 9780470057094 (pbk)

Subjects--Topical Terms:
Marketing
Product management--Marketing systems--Project management--Product development--Marketing plan--Market driven quality--Finance marketing--FMS

Dewey Class. No.: 658.8 / CUR

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