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Retail management

Berman, Barry Joel R. Evans

Retail management : a strategic approach - Noida Pearson 2015 - xxvii, 652 p. : ill. ; 28 cm

Includes Index.

ISBN: 9788131733769 (pbk)

Subjects--Topical Terms:
Marketing management
Retail management--Consumer characteristics--Nontraditional retailing--Situation analysis--Branding- Marketing-- Planning--Management--FMS

Dewey Class. No.: 658.87 / BER

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