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Principles of contemporary marketing

Kurtz, David.

Principles of contemporary marketing 15th ed. - New Delhi Cengage Learning 2012 - Various pages : ill. ; 28 cm.

Includes index.

ISBN: 9788131519585 (pbk) 8131519589 (pbk)

Subjects--Topical Terms:
Marketing--Relationship Marketing--Marketing research--Export marketing--Internet marketing--FMS

Dewey Class. No.: 658.8 / KUR

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