Strategic brand management
Keller, Kevin Lane M. G. Parameswaran Isaac Jacob
Strategic brand management : building, measuring, and managing brand equity - India Pearson 2015 - xxix, 586 p. : ill. ; 26 cm.
Includes index.
9789332542204 (pbk)
Management--Strategic management--Strongest brands--Brand positioning--Brand equity--Designing marketing--Pricing strategy--Marketing communications--Research techniques--FMS--RSBM
658.827 / KEL
Strategic brand management : building, measuring, and managing brand equity - India Pearson 2015 - xxix, 586 p. : ill. ; 26 cm.
Includes index.
9789332542204 (pbk)
Management--Strategic management--Strongest brands--Brand positioning--Brand equity--Designing marketing--Pricing strategy--Marketing communications--Research techniques--FMS--RSBM
658.827 / KEL