Effects of customer equity drivers on purchase intention
Muhammad Nabeel Rafique (8941)
Effects of customer equity drivers on purchase intention b2b context - Islamabad (unpublished) 2015 - xv, 74 p. : ill. ; 28 cm. +CD
Includes Bibliographical References Thesis supervisor: Dr. Amir Gulzar
Riphah School of Leadership (RSL)
Faculty of Management Science (FMS)
Customer equity
Relationship marketing--Customer loyalty --Customer relations --Brand equity--Relationship equity--Purchase intention--Value equity--Marketing
658.3145 / NAB
Effects of customer equity drivers on purchase intention b2b context - Islamabad (unpublished) 2015 - xv, 74 p. : ill. ; 28 cm. +CD
Includes Bibliographical References Thesis supervisor: Dr. Amir Gulzar
Riphah School of Leadership (RSL)
Faculty of Management Science (FMS)
Customer equity
Relationship marketing--Customer loyalty --Customer relations --Brand equity--Relationship equity--Purchase intention--Value equity--Marketing
658.3145 / NAB