The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan
Muhammad Maqsal (MS-B1-0014)
The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan - Islamabad (unpublished) 2012 - 51 p. : ill. ; 30 cm. +CD
Thesis supervisor: Dr. khurram shahzad Includes bibliographical references
Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
English
Marketing--Service quality--Customer Loyalty--Customer Satisfaction--Branded--FMS
658.562 / MAQ
The impact of brand image and service quality on customer loyalty with mediating effect of customer satisfaction evidence from Islamic bank sector of Pakistan - Islamabad (unpublished) 2012 - 51 p. : ill. ; 30 cm. +CD
Thesis supervisor: Dr. khurram shahzad Includes bibliographical references
Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)
English
Marketing--Service quality--Customer Loyalty--Customer Satisfaction--Branded--FMS
658.562 / MAQ