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Combined effect of market orientation and environmental turbulence on new service performance

Mubashar Hassan Zia (MS-BI-0019)

Combined effect of market orientation and environmental turbulence on new service performance evidence from banking and telecom sector of Pakistan - Islamabad (unpublished) 2012 - 98 p. : ill. ; 30 cm. +CD

Riphah School of Leadership (RSL)
Faculty of Management Sciences (FMS)

English

Subjects--Topical Terms:
Marketing--Market orientation--Services sector--Turbulence --Management--Performance--FMS

Dewey Class. No.: 658.83 / MUB

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