Impact of perceived risk on online purchase intention with moderating role of electronic word of mouth
Muhammad Farhan Hamid (14514)
Impact of perceived risk on online purchase intention with moderating role of electronic word of mouth - Islamabad (unpublished) 2016 - 76 p. : ill. ; 29 cm. +CD
Submitted in fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Khurram Shahzad
Thesis (MS)--Riphah International University, 2016
English
Risk management
Financial institution--Physical risk--Purchase intention--Functional risk--Management--FMS
332.10621 / FAR
Impact of perceived risk on online purchase intention with moderating role of electronic word of mouth - Islamabad (unpublished) 2016 - 76 p. : ill. ; 29 cm. +CD
Submitted in fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Khurram Shahzad
Thesis (MS)--Riphah International University, 2016
English
Risk management
Financial institution--Physical risk--Purchase intention--Functional risk--Management--FMS
332.10621 / FAR