Impact of brand consciousness and in-store promotions on impulsive buying
Waleed Hassan, Muhammad (13931)
Impact of brand consciousness and in-store promotions on impulsive buying moderating role of purchasing power and consumer emotional intelligence - Islamabad (unpublished) 2016 - 61 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Marketing--Brand consciousness--Sales vendors--Purchasing power--Tied purchasing--Consumer cooperatives--Consumer intelligence--Consumer goods--FMS
658.8 / WAL
Impact of brand consciousness and in-store promotions on impulsive buying moderating role of purchasing power and consumer emotional intelligence - Islamabad (unpublished) 2016 - 61 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis supervisor: Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Marketing--Brand consciousness--Sales vendors--Purchasing power--Tied purchasing--Consumer cooperatives--Consumer intelligence--Consumer goods--FMS
658.8 / WAL