Computer-Aided marketing and selling
Shaw, Robert
Computer-Aided marketing and selling information asset management - New Delhi Butterworth-Heinemann 1991 - vii, 223 p. ; 24 cm.
Includes glossary, and index.
0750600705 (hb)
Database management
Database marketing--Automation strategy--Fusion strategy--Integration strategy--Customer databases--Planning--RIPP
658.800 / SHA
Computer-Aided marketing and selling information asset management - New Delhi Butterworth-Heinemann 1991 - vii, 223 p. ; 24 cm.
Includes glossary, and index.
0750600705 (hb)
Database management
Database marketing--Automation strategy--Fusion strategy--Integration strategy--Customer databases--Planning--RIPP
658.800 / SHA