Impact of in-store environment and impulse buying tendency on impulsive buying behavior
Ramsah Afzaal (15438)
Impact of in-store environment and impulse buying tendency on impulsive buying behavior moderating effect of consumer emotional intelligence - Islamabad (unpublished) 2016 - x, 71 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty Of Management Sciences Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Marketing--Purchasing decisions--Environment factors--Employees behavior--Individualism--Collectivism--FMS
658.8 / RAM
Impact of in-store environment and impulse buying tendency on impulsive buying behavior moderating effect of consumer emotional intelligence - Islamabad (unpublished) 2016 - x, 71 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Marketing to the Faculty Of Management Sciences Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2016
English
Marketing--Purchasing decisions--Environment factors--Employees behavior--Individualism--Collectivism--FMS
658.8 / RAM