The impact of interpersonal influence and electronic word of mouth on customer satisfaction
Sohaib Ashraf (12892)
The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality - Islamabad (unpublished) 2017 - 52 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences
Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Management sciences--Social networking--Customer loyalty--Brand loyalty--Socialism--Facebook--FMS
658 / SOH
The impact of interpersonal influence and electronic word of mouth on customer satisfaction moderating role of perceived service quality - Islamabad (unpublished) 2017 - 52 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences to the Faculty of Management Sciences
Includes Bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Management sciences--Social networking--Customer loyalty--Brand loyalty--Socialism--Facebook--FMS
658 / SOH