Essentials of health care marketing
Berkowitz, Eric N.
Essentials of health care marketing - Massachusetts Jones and Bartlett Publishers 2004 - xvi, 409 p. : ill. ; 23 cm.
Originally published: Gaithersburg, Md. : Aspen Publishers, 1996.
0763732680 (pbk)
Medical care -Marketing--Psychological influences--Sociocultural influences--Organizational strategy--Advertising campaign--Strategic marketing--Mass marketing--Marketing audit--Health care--FMS
362.10688 / BER
Essentials of health care marketing - Massachusetts Jones and Bartlett Publishers 2004 - xvi, 409 p. : ill. ; 23 cm.
Originally published: Gaithersburg, Md. : Aspen Publishers, 1996.
0763732680 (pbk)
Medical care -Marketing--Psychological influences--Sociocultural influences--Organizational strategy--Advertising campaign--Strategic marketing--Mass marketing--Marketing audit--Health care--FMS
362.10688 / BER