Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence
Ammara Rashid Minhas (15701)
Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence - Islamabad (unpublished) 2017 - 66 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement of the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashir Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Marketing--Consumer behavior--Interpersonal influence--Informational influence--Leadership--Management--FMS
658.8 / AMM
Exploring the impact of consumer stress factors on hedonic consumption in the presence of consumer emotional intelligence - Islamabad (unpublished) 2017 - 66 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement of the degree of Master of Sciences to the Faculty of Management Sciences. Includes bibliographical references Thesis Supervisor: Mr. Mubashir Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Marketing--Consumer behavior--Interpersonal influence--Informational influence--Leadership--Management--FMS
658.8 / AMM