Role of consumers in an online brand community and its effect on social capital, and brand loyalty
Muhamamd Hafeez (19452)
Role of consumers in an online brand community and its effect on social capital, and brand loyalty skepticism as moderator - Islamabad (unpublished) 2017 - iv, 66 p. : ill. ; 29 cm. +CD
Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Management sciences--Social capital--Capital accumulations--Brand loyality--Skepticism--FMS
658 / HAF
Role of consumers in an online brand community and its effect on social capital, and brand loyalty skepticism as moderator - Islamabad (unpublished) 2017 - iv, 66 p. : ill. ; 29 cm. +CD
Submitted in fulfillment of the requirements for the degree of Master of Sciences to the Faculty of Management Sciences Includes bibliographical references Thesis supervisor: Mr. Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2017
English
Management sciences--Social capital--Capital accumulations--Brand loyality--Skepticism--FMS
658 / HAF