The antecedents of brand loyalty
Ayesha Saeed (21137)
The antecedents of brand loyalty a moderated mediation model of brand trust, brand engagement and brand identification - Islamabad (unpublished) 2018 - v, 84 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2018
English
Marketing management--Brand experience--Brand trust--Brand engagement--Brand identification--Brand loyalty--FMS
658.812 / AYE
The antecedents of brand loyalty a moderated mediation model of brand trust, brand engagement and brand identification - Islamabad (unpublished) 2018 - v, 84 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Science to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis Supervisor: Dr. Abdul Qayyum
Thesis (MS)--Riphah International University, 2018
English
Marketing management--Brand experience--Brand trust--Brand engagement--Brand identification--Brand loyalty--FMS
658.812 / AYE