The impact of brand image and brand engagement on brand love
Bilal, Muhammad (21142)
The impact of brand image and brand engagement on brand love moderating role of hedonic characteristics - Islamabad (unpublished) 2019 - 65 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2019
English
Management sciences--Brand image--Brand love--Leadership--FMS
658 / BIL
The impact of brand image and brand engagement on brand love moderating role of hedonic characteristics - Islamabad (unpublished) 2019 - 65 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirement for the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences Includes bibliographical references and appendix Thesis supervisor: Mubashar Hassan Zia
Thesis (MS)--Riphah International University, 2019
English
Management sciences--Brand image--Brand love--Leadership--FMS
658 / BIL