Marketing research
David A. Aaker. V. Kumar Robert P. Leone George S. Day
Marketing research - New York John Wiley and Sons 2013, 2018 - xiv 647 p. : ill. 25 cm.
Includes appendix,glossary and index.
9788126563531 (pbk)
Management science
Marketing research--Hypothesis testing--Research design--Data collection--Attitude measurement--Marketing ethics--International marketing--Internet marketing--RIPP--FMS
658.83 / MAR
Marketing research - New York John Wiley and Sons 2013, 2018 - xiv 647 p. : ill. 25 cm.
Includes appendix,glossary and index.
9788126563531 (pbk)
Management science
Marketing research--Hypothesis testing--Research design--Data collection--Attitude measurement--Marketing ethics--International marketing--Internet marketing--RIPP--FMS
658.83 / MAR