Principles of marketing
Kotler, Philip Gray Armstrong Prafulla Agnihotri
Principles of marketing - Noida Pearson India Education Services Pvt. Ltd. 2018 - xxii, 701 p. : ill. Col., ; 28 cm.
Includes glossary, appendix, references and index.
9789352865611 (pbk)
Marketing--Marketing environment--Global marketplace--Marketing strategy--Pricing products--Sales promotion--Public relations--Advertising --RSBM--FMS
658.84 / KOT
Principles of marketing - Noida Pearson India Education Services Pvt. Ltd. 2018 - xxii, 701 p. : ill. Col., ; 28 cm.
Includes glossary, appendix, references and index.
9789352865611 (pbk)
Marketing--Marketing environment--Global marketplace--Marketing strategy--Pricing products--Sales promotion--Public relations--Advertising --RSBM--FMS
658.84 / KOT