The social psychology of consumer behaviour
Bagozzi, Richard P. Zeynep Gurhan-Canli Joseph R. priester
The social psychology of consumer behaviour - New Delhi McGraw Hill 2010 - x, 222 p. : ill. ; 22 cm.
Includes glossary, references, author index and subject index.
9780070700598 (pbk) 0070700591 (pbk)
Social psychology
Psychology--Consumer behaviour--Cognitive--Emotions--Attitude--RICPP
306.3 / BAG
The social psychology of consumer behaviour - New Delhi McGraw Hill 2010 - x, 222 p. : ill. ; 22 cm.
Includes glossary, references, author index and subject index.
9780070700598 (pbk) 0070700591 (pbk)
Social psychology
Psychology--Consumer behaviour--Cognitive--Emotions--Attitude--RICPP
306.3 / BAG