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Customer relationship management in electronic markets

Lyer, Gopalkrishnan R David Bejou

Customer relationship management in electronic markets - Mumbai Jaico publishing house 2005 - xi, 113 p. : ill. ; 25 cm.

Includes references and index.

ISBN: 9788179924457 (hb)

Subjects--Topical Terms:
Customer relationship
Management--Electronic markets--Consumer-Relationship--Buyer-Relationship--Loyalty--E-tailing--Marketing--FMS--BBA

Dewey Class. No.: 658.854678 / CUS

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