E-business and e-commerce management
Chaffey, Dave
E-business and e-commerce management strategy, implementation and practice - Noida Pearson India Education Services Pvt. Inch. 2019 - xxxi, 733 p. : ill. ; 25 cm.
Includes glossary, bibliographical references, and index.
9789332511170 (pbk)
Electronic commerce--Customer relationship --E-business strategy--E-procurement--E-marketing--FMS
380.1068 / CHA
E-business and e-commerce management strategy, implementation and practice - Noida Pearson India Education Services Pvt. Inch. 2019 - xxxi, 733 p. : ill. ; 25 cm.
Includes glossary, bibliographical references, and index.
9789332511170 (pbk)
Electronic commerce--Customer relationship --E-business strategy--E-procurement--E-marketing--FMS
380.1068 / CHA