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Consumer behavior

Roger D. Blackwell Paul W. Miniard James F. Engel Zillur Rahman

Consumer behavior - New Delhi Cengage Learning India Pvt. Ltd. 2018 - xliii, 719 p. : ill. ; 28 cm.

Includes glossary, bibliographical references and index.

ISBN: 9789386650870 (pbk) 9386650878 (pbk)

Subjects--Topical Terms:
Marketing research
Consumer behavior
Management sciences--Consumer decision making--Consumer knowledge--Consumer motivation--Marketing strategies--RSBM--FMS

Dewey Class. No.: 658.8342 / CON

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