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Strategic management concepts

David, Fred R Forest R. David

Strategic management concepts a competitive advantage approach - Noida Pearson India Education Services Pvt. Ltd, 2018 - xxviii, 435 p. : ill. ; 25 cm.

Includes glossary and indexes.

ISBN: 9789353062835 (pbk)

Subjects--Topical Terms:
Strategic management--Internal assessment--Management issues--Strategy evaluation--Business policy--Business ethics --Management--Marketing--RSBM--FMS

Dewey Class. No.: 658.4012 / DAV

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