Retail management
Berman Barry Joel R. Evans Patrali Chatterjee Ritu Srivastava
Retail management a strategic approach - Noida Pearson India Education Services Pvt. Ltd 2018 - xxvii, 722 p. : ill. ; 28 cm.
Includes glossary, appendix bibliographical references and index.
9789332587694 (pbk)
Retail management--Marketing management--Nontraditional retailing--Branding- Marketing--Situation analysis--Management--Planning--FMS--RSBM
658.87 / RET
Retail management a strategic approach - Noida Pearson India Education Services Pvt. Ltd 2018 - xxvii, 722 p. : ill. ; 28 cm.
Includes glossary, appendix bibliographical references and index.
9789332587694 (pbk)
Retail management--Marketing management--Nontraditional retailing--Branding- Marketing--Situation analysis--Management--Planning--FMS--RSBM
658.87 / RET