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Marketing for hospitality and tourism

Kotler, Philip John T. Bowen James C. Makens

Marketing for hospitality and tourism - Noida Dorling Kindersley (India) Pvt. Ltd. 2015 - 629 p. : ill. ; 25 cm.

Includes appendices, bibliographical references and index.

ISBN: 9789332518278 (pbk)

Subjects--Topical Terms:
Hospitality industry--Marketing research--Internal marketing--Promotion policy--Hospitality--Tourism--FMS

Dewey Class. No.: 647.940688 / KOT

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