Consumer behavior
Schiffman, Leon G Joseph Wisenblit S. Ramesh Kumar
Consumer behavior - Noida Pearson India Education Services Pvt. Ltd 2016 , 2018 - xxix, 508 p. : ill., Col., ; 25 cm.
Includes glossary, bibliographical references and index.
9789332555099 (pbk)
Consumer perception--Consumer perception--Consumer decisions--Consumer research--Consumer learning--Marketing ethics--Mobile media--RSBM--FMS
658.8342 / SCH
Consumer behavior - Noida Pearson India Education Services Pvt. Ltd 2016 , 2018 - xxix, 508 p. : ill., Col., ; 25 cm.
Includes glossary, bibliographical references and index.
9789332555099 (pbk)
Consumer perception--Consumer perception--Consumer decisions--Consumer research--Consumer learning--Marketing ethics--Mobile media--RSBM--FMS
658.8342 / SCH