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Marketing research

Kidwai, Sabihuddin

Marketing research an introductory approach - New Delhi Viva Books Private Limited 2018 - ix, 118 p. : ill.

Includes bibliographical references.

ISBN: 9789387925083 (pbk)

Subjects--Topical Terms:
Marketing research--Research design--Research method--Research types--Data collection--FMS

Dewey Class. No.: 658.83 / KID

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