Strategic marketing problems
Kerin, Roger A Robert A. Peterson
Strategic marketing problems cases and comments - Noida Pearson India Education Pvt. Ltd, 2018 - xi, 708 p. : ill. ; 28 cm.
Included glossary, appendix and index.
9788131755310 (pbk)
Management sciences
Marketing problems--Marketing management--Marketing segmentation--Strategic marketing--Marketing decisions --Global marketing--Decision making--RSBM--FMS
658.802 / KER
Strategic marketing problems cases and comments - Noida Pearson India Education Pvt. Ltd, 2018 - xi, 708 p. : ill. ; 28 cm.
Included glossary, appendix and index.
9788131755310 (pbk)
Management sciences
Marketing problems--Marketing management--Marketing segmentation--Strategic marketing--Marketing decisions --Global marketing--Decision making--RSBM--FMS
658.802 / KER