The impact of service scape on behavioural intensions of customers in the hotel industry

Muhammad Qasim Zia (S15A14G07004)

The impact of service scape on behavioural intensions of customers in the hotel industry mediating role of image perceptions - Faisalabad (unpublished) 2018 - x, 100 p. : ill. ; 30 cm.

Submitted in fulfillment of the degree of Master of Sciences in Management Sciences to the Faculty of Management Sciences.   Includes bibliographical references Thesis supervisor: Mr. Farooq Jamal

Thesis (MS)--Riphah Internatioal University, 2018


English


Behavioral intentions--Behavior modification--Quality management --Interior lighting--Sound recordings--Customer services --Management Science--Scent bottles--FMS

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