Strategic brand management
Keller, Kevin Lane Ambi M.G.Parameswaran Isaac Jacob
Strategic brand management building, measuring, and managing brand equity - Noida Pearson India education services Pvt.Ltd 2018 - xxix, 586p. : ill. : 24 cm.
Includes references and index.
9789332542204
Management-- Brand positioning and values--Strongest brands--Brand management--Brand equity--Designing marketing--Pricing strategy--Marketing communications--FMS
658.827 / KEL
Strategic brand management building, measuring, and managing brand equity - Noida Pearson India education services Pvt.Ltd 2018 - xxix, 586p. : ill. : 24 cm.
Includes references and index.
9789332542204
Management-- Brand positioning and values--Strongest brands--Brand management--Brand equity--Designing marketing--Pricing strategy--Marketing communications--FMS
658.827 / KEL