International marketing and export management
Albaum, Gerald Edwin Duerr
International marketing and export management - Noida Dorling Kindersley India Pvt. Ltd. 2013, 2017 - xxxi, 990 p. : ill. ; 23 cm.
Includes glossary and index.
9788131791189 (pbk)
Marketing-
Export marketing--Global marketing--Marketing research--Marketing strategies--Supplementary material--Marketing management--Global perspective--FMS
658.848 / ALB
International marketing and export management - Noida Dorling Kindersley India Pvt. Ltd. 2013, 2017 - xxxi, 990 p. : ill. ; 23 cm.
Includes glossary and index.
9788131791189 (pbk)
Marketing-
Export marketing--Global marketing--Marketing research--Marketing strategies--Supplementary material--Marketing management--Global perspective--FMS
658.848 / ALB