Total global strategy
Yip, George S. G. Tomas M. Hult
Total global strategy - Noida Pearson India Education Services Pvt. Ltd, 2015 - xxiii, 295 p. : ill. ; 23 cm.
Includes appendices,bibliographical references and index.
9789332510388 (pbk)
International business enterprises
Management--International trade--Market participation--Organization factors--Regional focus--Global strategy--Strategy levers--Economics--FMS
658.049 / YIP
Total global strategy - Noida Pearson India Education Services Pvt. Ltd, 2015 - xxiii, 295 p. : ill. ; 23 cm.
Includes appendices,bibliographical references and index.
9789332510388 (pbk)
International business enterprises
Management--International trade--Market participation--Organization factors--Regional focus--Global strategy--Strategy levers--Economics--FMS
658.049 / YIP