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International marketing

Kotabe, Masaaki Kristiaan Helsen

International marketing international student version - New Delhi John Wiley & Sons 2015 - xxiv, 595 p. : ill. ; 24 cm.

Includes index.

ISBN: 9788126557509 (pbk)

Subjects--Topical Terms:
Export marketing -- International Echo Awards--International economic integration--International Market Square--Intercultural communication--International business enterprises--FMS

Dewey Class. No.: 658.848 / KOT

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