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Marketing management

Singh, H.K Meera Singh

Marketing management - New Delhi A.P.H. Publication Corporation 2016 - xii, 265 p. : ill. ; 23 cm.

Includes index.

ISBN: 9789331327697 (hb)

Subjects--Topical Terms:
Management
Marketing--Consumer behavior --Market share--Industrial marketing--Product testing--Market surveys --Consumer behavior --Internet marketing --FMS

Dewey Class. No.: 658.8 / SIN

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