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Marketing research and consumer behaviour

Sumathi , S P Saravanavel

Marketing research and consumer behaviour - New Delhi Vikas Publishing House Pvt Ltd. 2018 - xvi, 761 p. : ill. ; 21.3 cm.

Includes appendix.

ISBN: 9788125914761 (pbk)

Subjects--Topical Terms:
Marketing research --Census--Hypothesis--Evaluation--Product elimination--FMS

Dewey Class. No.: 658.93 / SUM

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