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Strategic marketing for nonprofit organizations

Andreasen, Alan R. Philip kotler Dheeraj Sharma

Strategic marketing for nonprofit organizations - India Pearson 2019 - xxvii, 535 p. : ill. ; 23 cm.

Includes index.

ISBN: 9789353435035 (pbk)

Subjects--Topical Terms:
Strategic marketing
Organization's offering--Working with the private sector--Marketing evaluation--Managing communications--Non profit organization--FEAS

Dewey Class. No.: 658.802 / AND

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