Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology
Muhammad Amjad Ur Rehman (15596)
Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology - Islamabad (unpublished) 2020 - vi, 183 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020
English
Marketing --Offline brand trust--Online shopping --E-retailing--Technophopia--FMS
658.8 / AMJ
Do online shopping drivers enhance the customer's online shopping adoption? The perspective of unified theory of acceptance and use of technology - Islamabad (unpublished) 2020 - vi, 183 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020
English
Marketing --Offline brand trust--Online shopping --E-retailing--Technophopia--FMS
658.8 / AMJ