Antecedents and consequences of skepticism toward online advertising with effects of moderating variables
Raja Ahmed Jamil (15556)
Antecedents and consequences of skepticism toward online advertising with effects of moderating variables - Islamabad (unpublished) 2020 - viii, 186 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020
English
Management sciences--Consumer skepticism--Online advertising--Emotional appeal--Entertainment--FMS
658 / AHM
Antecedents and consequences of skepticism toward online advertising with effects of moderating variables - Islamabad (unpublished) 2020 - viii, 186 p. : ill. ; 29 cm. +CD
Submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy to the Faculty of Management Sciences Thesis supervisor: Dr. Abdul Qayyum Includes bibliographical references and appendix
Thesis (PhD)--Riphah International University, 2020
English
Management sciences--Consumer skepticism--Online advertising--Emotional appeal--Entertainment--FMS
658 / AHM