Services marketing
Lovelock, Christopher Jochen Wirtz Jaynta Chatterjee
Services marketing people, technology, strategy - New Delhi Pearson 2008 - xiii, 594 p. : ill. ; 25 cm.
Includes index.
9788177584509 (pbk)
Marketing strategy
Marketing--Challenges--Advantage--Decisions--Environments--Dimensions--FMS
658.8 / LOV
Services marketing people, technology, strategy - New Delhi Pearson 2008 - xiii, 594 p. : ill. ; 25 cm.
Includes index.
9788177584509 (pbk)
Marketing strategy
Marketing--Challenges--Advantage--Decisions--Environments--Dimensions--FMS
658.8 / LOV